Colorado has some pretty famous sports teams, the Colorado Rockies (MLB) and the Denver Broncos (NFL) are both very well known. I am a sports fan, more specifically, a Rockies fan and not so much a Broncos fan. I am comparing these two because I am curious as to how the two match up. I also want to see how baseball and football on the national level compare. I am going to compare the two, more specifically their presence on social media
to see what is working well for each of them and what is not.
Without further ado, I am going to look at their Facebook accounts. Based on the number of likes each team has the Broncos are more popular with 4,366,914 likes whereas the Rockies only have 920,278 likes. Based on the number of people who like Rockies and Broncos and also follow them they both have a loyal following with 92%. Both of these organizations use Facebook effectively. They post multiple times a day to keep them relevant and updated on their followers feeds. Facebook has the most users of any platform but this is seems it might not be the best place to reach the most people.
Instagram is the second most used social media just after Facebook, so it makes sense that both of these teams have a large presence on IG. Rockies have a decent following compared to it neighbor the Broncos. The Rockies following is 294K which is a big number but then there is the Broncos with a following totaling 1.1M. However, content-wise the Rockies have the Broncos beat with a post count of 7,246 versus the Broncos 5,663 posts. Both of their profiles are interactive with their fans and followers because they utilize the hashtags; the Rockies have their 25th anniversary so their current hashtag is #Rockies25th and the Broncos’ is #Broncos.
There is a substantial difference between each of their followings on Twitter as well. The Broncos have their highest number of followers on Twitter than any other platform so this is the best way for the Broncos to reach the most people. They have a total of 2.65M followers. This is also the case for the Rockies, their follower total is 527K. Both teams use this site the most out of all of them, the number of posts proves this point. The Rockies have posted 87.1K times over the last eight years, but the Broncos have posted 47.6K times int the last nine years. They are very interactive so they have a good reputation with their followers. Here are their twitter websites so you can see for yourself!
Colorado Rockies: https://twitter.com/Rockies
Denver Broncos: https://twitter.com/Broncos
Pinterest is a fairly new platform for social media purposes. However, the Broncos have a substantial lead on this platform over the Rockies. The Broncos have 14,374 followers as opposed to the Rockies 2,995 followers. The Broncos have many more boards than the Rockies do. Pinterest reaches a different demographic than other social media platform seeing as about 71% of their users are women, women are not typically the diehard sports fans so they can use this to draw them in a little more. They can target women more with the content that they post and make it more feminine or Do It Yourself (DIY) for product or activities focused around the franchise.
Snapchat is a little difficult to navigate. While searching for each organizations account it is hard to find if they have not updated or added to their story very recently. They do both have one and I had followed the Rockies prior to writing this so I can attest to the fact that they do update their story very often. Whether it is game day or otherwise there is always something they are doing that the fans who see their updates are interested in learning about. I have not been following the Broncos I did add them on Snapchat; however, it might have been at the fault of Snapchat but I could not find them on there. I will continue to follow them and see what comes from them when the season is in session.
When looking into each teams LinkedIn it is quite interesting because the Rockies have a larger following than the Broncos. They both have a good start on this platform with an interesting About page. The Rockies have 5,533 followers while the Broncos have 3,249 followers. However, the Broncos have been more diligent in updating their content. The last time the Broncos posted was 4 hours but the Rockies have not posted in 2 months and have only posted a grand total of 3 times. The Broncos have posted 326 times. LinkedIn has grown in popularity recently so this is an important place for them to keep updated which the Broncos have done a much better job of doing.
The Rockies use social media effectively because they update it multiple times per day, as well as keeping fans interested by interacting with them using hashtags, and they are on most if not all of the most popular social media sites so they are reaching as many people as they can. They are consistent across all media platforms and are very personable through the internet. However, they could use some help getting a bigger following on the sites where they are lacking. They can have promotions or give aways to promote interaction. They can advertise more to draw more people into the “family”. They can update the lesser used sites to reach the people who they may not reach on other platforms. On LinkedIn they could post more to be more relevant on an up and coming site.
The Broncos are also very successful in their social media presence. They are also consistent across their platforms and have millions of followers on several different sites and they are active on most of their platforms. They update most of them on a regular basis to stay relevant with their fans throughout the year. They do a good job of including their fans on their media sites, Instagram, for example, they have posted some pictures fans have submitted onto their page. They could make their Snapchat account more prominent by posting more often from what I noticed and could find, they have not. They could do more to promote the players through social media. They do a good job all around in staying up to date and in touch with their fans.
The presenters I have heard in class have given some great advise when dealing with social media and being in the public eye. They have told us to how to manage a social media page effectively by not posting too much but also not posting too little. There is a balance and they enlightened us on how to do this. They just brought out the fact that I had not thought about, it was how annoyed we can get if we are seeing too much content from one person or organization and how it is ineffective when trying to promote something or someone.